Protein Power

Protein – A Total Body and Brain Experience

You probably know your body cannot run without protein. However, you may not know your brain, alertness, focus, and thinking all work best with protein.*

Recovery from exercise, building bones, growing out hair and nails, boosting your metabolism, and maintaining immunity and your health all need protein. Your body is programmed to work around the clock, putting protein to good use.*

Protein is such an important part of your health, in fact, that the word itself comes from the Greek words “protos” and “proteios” – meaning “first” and “of prime importance.”

Why is protein all the rage?

(HINT: It’s a major multitasker)
Protein intake has become a big topic in the health world. And not just for athletes and highly active people, today people everywhere have come to realize that protein helps maintain muscle at any age, while helping boost immunity to stay healthy.*

What can protein do for me?

(HINT: It’s a total body experience)
Your body digests protein much slower than it digests carbs, which means protein helps curb your hunger, keeping your energy levels from dropping. Protein also helps boost your metabolism, improve your focus and keep you alert, avoiding unnecessary slumps that make you want to take a nap.*

How does protein help me fight hunger?

(HINT: It’s all in your brain)
Once digested, protein triggers biochemical messengers that are released in your stomach, intestines, and blood stream. These messengers signal to your brain that you don’t want to, and don’t need to, eat any more. No such luck with carbs and sugars, which digest very quickly giving you a quick temporary sugar high. Then make you feel sleepy, tired, and hungry, making it very difficult to make smart food choices.*

Can protein really boost my metabolism?

(HINT: Turning up the heat turns on the overdrive)
Yes. When you fuel your body with protein (especially whey protein), you burn about 50% more calories than when you eat fats and carbohydrates. Your body uses a lot of energy to break down and digest protein which creates diet-induced thermogenesis – firing up the natural calorie-burning furnaces in your body. This metabolism-boosting effect lasts 2 to 3 hours after protein intake.*

But won’t protein make me feel sluggish?

(HINT: It’s not a repeat of Thanksgiving Day)
No way. Clean protein intake is excellent for muscle and essential for muscle and brain function. Protein provides your brain with the amino acids Tyrosine, Glutamic Acid, and Leucine which turn on important neurotransmitters including norepinephrine and dopamine, which make you feel more alert, mentally energized and focused.*

So fizzique can help give me more energy?

(HINT: Your muscles love fizzique)
Absolutely. fizzique contains 90 calories, including 80 calories from protein. fizzique’s high-quality, clean protein (hydrolyzed whey protein isolate) contains three naturally occurring amino acids, also known as the Branch Chain Amino Acids (BCAAs): Leucine, Isoleucine and Valine. These amino acids are used by your muscles to fuel and refuel your cells, giving you extra energy.*

What allows protein to help prevent mental fatigue?

(HINT: Your brain loves fizzique)
BCAAs from protein also help prevent mental fatigue by reducing the uptake of tryptophan (the “post-turkey sleep inducer”) and serotonin (your body’s natural sleep hormone) while increasing the levels of the stimulating amino acid tyrosine.*

This means that consuming high-quality clean protein helps keep your fatigue at bay by boosting your body’s natural energy pathways.

Formulated with your healthy energy needs in mind, 22% of fizzique's special high-quality clean protein is BCAAs.*

What is “hydrolyzed whey protein isolate” in the ingredient statement on the fizzique can?

fizzique is the first sparkling protein beverage to contain the ingredient – hydrolyzed whey protein isolate – a top quality, ‘gentle’, clean protein.

Whey protein is the finest protein known to science and nature. (See Protein Quality below). Isolate refers to the nationally recognized classification of protein content on a dry basis. This means in 100g of protein powder, 90g or more must be pure protein for the product to earn the isolate designation.

Hydrolyzed refers to the water-based process (hence the “hydro”) of cutting the long chains of amino acids found in proteins into shorter chains. These shorter chains make the protein easier to digest and absorb.

Because this digestion and absorption is so gentle on the stomach, hydrolyzed whey protein has become known as a ‘gentle’ protein. Not surprisingly, these ‘gentle’ proteins are found in advanced baby formulas and hospital nutrition formulas to help patients heal.

The whey protein isolate in fizzique has a low level of hydrolysis, meaning a small percentage of the proteins are in shorter chains, which is not just great for easy digestion and absorption, bu also ensures the critical metabolic benefits of whey protein remain intact.*

Why does the fizzique can say - ‘Contains whey from milk’?

Milk is composed of 80% casein, 20% whey. The FDA identifies milk as a major allergen, along with eggs, fish, shellfish, tree nuts, peanuts, wheat, and soy beans.

To help Americans avoid possible health risk issues posed by these allergenic foods, the FDA requires food labels to highlight any potential allergens.

fizzique is gluten-free, lactose-free, GMO and caseinate free and does not contain eggs, fish, shellfish, tree nuts, peanuts, wheat, or soybean ingredients.

However, fizzique does contain whey, which is from milk - and the law requires this to be highlighted, as you can see, at the end of the ingredients statement in bold type, on the can label.*

Protein Quality Explained

Protein quality is the digestibility and quantity of essential amino acids for providing the proteins/amino acids in the correct ratios for human life. Over the years, there have been various methods that rank quality of different types of protein. Since 1993, PDCAAS (Protein Digestibility-Corrected Amino Acid Score) was the definitive standard as recommended by the World Food and Agricultural Organization (FAO).

Today, the FAO is recommending a more advanced protein quality measuring system – namely DIAAS (Digestible Indispensable Amino Acid Score). DIAAS supersedes PDCAAS because of the serious limitations of this protein scoring method. PDCAAS did not take into account key anti-nutritional factors found in plant proteins, like phytic acid and trypsin inhibitors (prevalent in soy), which significantly limit the absorption of most plant protein in humans except spirulina.

And the best protein goes to...

The table below highlights protein ranking methods and standards – abbreviated from Protein Quality, Wikipedia page*:


Protein Type
Limiting Amino Acid
Complete Protein?